LondonBangla is the ‘first ever British Bangladeshi bi-lingual’ free weekly news publication, targeting the British Bangladeshi population residing in the UK. 

RELEVANT
We publish news and views on a range of issues which our readers have told us (in a recent survey carried out by urviewz.com) are of significance to them, such as mainstream:

• Current National and International affairs
• Political
• Business
• Sport
• Health
• Recruitment
• Legal Advice
• Lifestyle and entertainment

ETHNIC PASS FOR MAINSTREAM ADVERTISERS

LondonBangla for the ‘first time’ is offering advertisers a unique opportunity to reach a specialist, hard to reach ethnic community, which is indeed fast growing with the largest youth population in the whole of Western Europe, a community with ‘new money’ thus disposable income, offering advertisers a unique opportunity to:

• gain new customers
• further establish business/product awareness
• reach a previously untapped market

Our bi-lingual newspaper ensures that our reader base is targeted at the first generation through to the fourth and fifth generation British Bangladeshis.

Covering issues of relevance in an easily digestible, colourful and illustrative format targeted towards the professional, to the general British Bangladeshi population.

LondonBangla offers tailor made packages which can be very useful for short-targeted promotional and/or marketing campaigns.

We provide advertisers with the option of running English or bi-lingual campaigns/promotions allowing for a richer level of exposure and communication with the Bangladeshi community across the UK.

FACTS ABOUT BRITISH BANGLADESHIS
According to the most reliable ‘official’ national enumeration – the decennial Census – in 2001; 283,063 Bangladeshis lived in the UK, i.e. 0.5% of the total population.

54% of the Bangladeshi population live in the Greater London area and a high proportion of these London inhabitants were located within the inner boroughs. Indeed, the ‘heartland’ of the London Bangladeshi community is to be found in Tower Hamlets, which contained 65,553 Bangladeshi residents or 22.8% of the UK Bangladeshi population.

The third generation of Tower Hamlets’ Bangladeshi population – those ‘born and bred’ in the area - constitutes approximately half of the community.

Tower Hamlets can be seen as part of an inner ring of London boroughs running from Westminster, Islington and Camden round to Hackney, Newham and Southwark.

In 2001, 118,346 Bangladeshis - 41.8% of the British Bangladeshi population - lived in this inner London ring.

However, other concentrations are also significant. The largest Bangladeshi population outside London is located in:

• Oldham – 9,817 in 2001 or 4.5% of the city’s population,
• While 20,836 are scattered across Birmingham (2% of the city’s population),
• 7,642 in Luton (4%)
• 4,967 in Bradford (1%).

CIRCULATION

LondonBangla has a weekly circulation of 30,000 copies and has the potential to capture an ever-increasing interest every week within the Bengali community residing in the UK. 

Due to its bi-lingual approach the paper is also accessible by the mainstream British community.

LondonBangla is distributed by individual distributors, on a controlled, targeted circulation basis through direct:

• Household distribution (doorstep drop)
• Ethnic community centres/organizations
• Private small to medium sized Bangladeshi businesses
• Mosques and Temples
• Cultural centres

Further concentration is applied in pre-dominantly highly populated Bangladeshi areas across London via:

• Tube and Bus stations
• Filling Station forecourts
• Other ethnic retail outlets

THE MARKET
Currently, official figures suggest that there is almost 200, 000 Bangladeshi’s living in London alone.  LondonBangla is aimed at the 18-60 age group of Bangladeshi’s from all sectors of the employment, economic and social categories.